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图文:欢迎来到“95后”时代

图文:欢迎来到“95后”时代
楚天都市报讯图为:《致我们单纯的小美好》的主演胡一天(左)、沈月(中)、高至霆图为:《你好定做工作服,旧时光》的主演李兰迪(左)、张新成楚天都市报记者张聪刚刚过去的两周,坊间最红的国产电视剧并不是播出过半才终于冲到收视第一的胡歌新作《猎场》,而是一部只在网络端口播放,男女主演还都是90后新面孔的青春剧《致我们单纯的小美好》。根据业内知名新媒体数据监测公司Vlinkage昨日发布的“艺人新媒体指数”,1993年出生,在《致我们单纯的小美好》之前名不见经传的男演员胡一天目前已跻身该榜单第二位,成为仅次于“老流量”胡歌、热度超过盛一伦、赵丽颖、周一围、马思纯等前辈的闪闪“红星”。伴随这波热度观众突然发觉,以前只是在暑期大行其道的校园青春电视剧,突然在2017年形成冬日热潮:除《致我们单纯的小美好》以外,《你好,旧时光》也带来了一波热度。“95后”时代已来临青春剧成新造星机器这个时代,发生在年轻演员身上的“走红”似乎可以以“光速”计算。11月22日,有媒体以视频记录胡一天抵达上海虹桥机场时面对的疯狂接机人潮。视频中,这位身高188cm的“当红炸子鸡”被粉丝围得水泄不通,满脸惶恐,在他周围里三层外三层都是举起的正在拍摄的手机。而仅在12天前,他根本还“谁都不是”,除了在今夏郑爽、陈学冬的《夏至未至》里客串过一个小角色,其他履历皆无。所有的神奇都来自于《致我们单纯的小美好》。11月9日,该剧在腾讯视频开播,起初吸引的观众并不是很多,但最终这个高冷学霸与蠢萌学渣少女的老套故事突然开始席卷全网,不仅让高中生、大学生深陷其中,还吸引了不少三四十岁的“阿姨”全程带着“姨母笑”围观。理所当然的,作为男主角江辰的扮演者,胡一天火了。跟胡一天一起爆火的还有“小美好”中1997年出生的女主角沈月。说到最初的知名度,沈月比胡一天稍强点,毕竟在本月初公布的新版《流星花园》中,沈月是杉菜的扮演者。但直到“小美好”爆红观众才惊觉:这个美少女原来就是新的杉菜。相比《致我们单纯的小美好》,《你好,旧时光》虽然至今还没能祭出新一代男神,但同样也让男女主角收获了知名度。1999年出生的女主角李兰迪、1995年出生于湖北荆州的张新成目前人气大涨。这两部剧的热播,甚至还在年轻观众间掀起了“选江辰还是林杨”的大讨论。青春剧不玩重口味徐静蕾也加入热潮能够光速捧红此前毫无表演履历的新人,只能归结于青春题材一向优异的吸睛与造星能力。2013年,赵薇执导的电影《致我们终将逝去的青春》拿下7.26亿票房,成功掀起影视圈“青春热”。自此,《同桌的你》《匆匆那年》《左耳》《栀子花开》《少年班》等影片如雨后春笋现身。不过,题材泛滥让国产青春片也陷入怪圈,有评论指责“车祸绝症堕胎是青春片三板斧”,火了三年多之后,电影圈青春热退潮。不过,青春热在电视圈则渐入佳境。2014年,剧版《匆匆那年》横空出世,标志着青春校园网剧时代的开启。到2016年观众赫然发现,包括《最好的我们》《一起同过窗》在内的青春电视剧极易获得口碑流量双丰收,比如刘昊然和谭松韵主演的《最好的我们》豆瓣评分8.4,小成本网剧《一起同过窗》更是拿下了8.7分,成为2016年评分最高的国产剧。而在不少视频网站看来,青春剧已经成为古装大IP剧之外,最受国内女性观众喜欢的类别。由此,校园青春剧在2017年迎来爆发,今年夏天,周冬雨与张一山主演的《春风十里不如你》最终以超过50亿的点击量完美收官,而在《致我们单纯的小美好》和《你好,旧时光》之外,包括腾讯、爱奇艺、优酷在内的三大视频巨头,都在最近的推广会上宣布了青春剧计划。据悉,包括徐静蕾导演的《同学两亿岁》在内的大量青春剧订做工衣,都在排队等着播出。能够成功延续电影圈的“青春热”,一方面是因为国产青春剧成功的营造了“怀旧感”保安服,不管是《春风十里不如你》《致我们单纯的小美好》还是《你好,旧时光》,都成功营造了观众熟悉的中国式校园氛围。而青春剧主打的朦胧爱情,的确是女性观众群体所喜爱的。未来仍需努力演技剧情仍有硬伤蓝色校服、成堆的试卷、传递信息的小纸条营造怀旧感,朦胧的爱情、暖心的友谊触发回忆共鸣。95后演员的青春感,精细制作的小清新画面……这些都是当下国产青春剧的优势。但不可回避的是,演员的演技和剧本的粗糙,仍是硬伤。就拿《致我们单纯的小美好》来说员工工服,男女主角颜值没有问题,但不管是饰演江辰的胡一天还是扮演陈小希的沈月,都被网友点评为“演技生涩”。尤其是在与剧中几个配角对比时,演技上的差距更是暴露无遗订做工作装。而“故事没有灵魂”则引来更多吐槽。《致我们单纯的小美好》有些类似经典偶像剧《一吻定情》,讲述的是一个单纯可爱学习糟糕的女生苦苦追寻高冷学霸的故事,但有网友一针见血指出,相比《一吻定情》广告衫定做,“小美好”中完全看不出是什么让男女主角互相吸引。甚至举例剧中类似于韩剧《请回答1988》“丢班费”情节,“在‘1988’里体现的是家庭条件的差异和人物个性的差别,但‘小美好’里得出的结论是班主任教育同学们要宽容?”相比国外同类型青春剧海口服装厂,网友指出职业装定做,不管是“小美好”还是“旧时光”,对于怀旧部分的细节也把握不够,“2006年的故事里不仅出现了2017年才有的杂志,还出现了2017年才有的QQ版本,在细节上,国产剧还是要继续多学习!”













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